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Writer's Block: The right fight
Nov. 20th, 2009 10:37 am[Error: unknown template qotd]
(Insert obligatory answer that my family/children is my proudest life accomplishment.)
Okay, now that's out of the way, I would have to say that my work in talk radio is my proudest accomplishment. If that is too general... I'll narrow it down to making it to a Top 5 market (Dallas/Ft. Worth), taking a morning slot that was at the bottom of the ratings (36 or 38th?) and taking it into the top 15 in about a year and a half. While flipping formats on a music station can result in swift changes in ratings, things tend to be much slower in talk radio. Listeners get emotionally attached (either love or hatred) for the on-air personalities. Coming into a show with few listeners, winning them over, and getting listeners that typically listen to other stations to switch over to you isn't easy. The level of effort that Darrell and I put into that show was really astronomical.
(Insert obligatory answer that my family/children is my proudest life accomplishment.)
Okay, now that's out of the way, I would have to say that my work in talk radio is my proudest accomplishment. If that is too general... I'll narrow it down to making it to a Top 5 market (Dallas/Ft. Worth), taking a morning slot that was at the bottom of the ratings (36 or 38th?) and taking it into the top 15 in about a year and a half. While flipping formats on a music station can result in swift changes in ratings, things tend to be much slower in talk radio. Listeners get emotionally attached (either love or hatred) for the on-air personalities. Coming into a show with few listeners, winning them over, and getting listeners that typically listen to other stations to switch over to you isn't easy. The level of effort that Darrell and I put into that show was really astronomical.
